GS1, New Zealand
Klaeri has over two decades of international experience in product identification, traceability and supply chain optimisation. Her background includes executive roles at Avery Dennison and NOVEXX Solutions, as well as experience in traceability software and digital transformation.
At GS1 New Zealand, Klaeri leads the industry-wide transition of digital labelling and the 2D barcode program, working across the fresh produce sector, food processors, retail and technology providers. She helps organisations apply global standards to improve product identification, recall management and supply chain visibility. Her work focuses on connecting physical products with trusted digital information to enable more granular traceability, faster and more targeted recalls, provenance, improved food safety and greater supply chain efficiency. She also supports businesses in responding to evolving customer, regulatory and export-market requirements.
Klaeri works closely with industry and government, bringing stakeholders together and deploy new technologies into practical, scalable solutions that deliver measurable value across the different sectors and supply chains.
Contact details:
E:klaeri.schelhowe@gs1nz.org
M: +6421 253 2842
LinkedIn: https://www.linkedin.com/in/klaeri-schelhowe/
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Packaging in Transition
Navigating Food Safety, Sustainabilty and Compliance
Wednesday 28 October 2026
The University of Auckland, Old Government House, Lecture Room 102-G36, 24 Princes Street, Auckland 1010